Welcome to the EMS UK Ltd brand assets repository. Download our official logos, brand guidelines, and colour specifications to ensure consistent representation of our brand across all mediums.
Logo Variations
Our logo is available in multiple formats to suit various applications. Please select the appropriate version based on your requirements and always maintain the integrity of our brand identity.
Primary Logo
Reversed Logo
Monochrome Logo
Icon/Symbol
Horizontal Logo
Vertical Logo
Usage Guidelines
To maintain brand consistency and recognition, please adhere to the following guidelines when using EMS UK Ltd brand assets.
Clear Space
Always preserve clear space around the logo equivalent to the height of the letter ‘E’ in EMS on all sides.
Minimum Size
Maintain a minimum width of 120px for digital applications and 30mm for print to ensure legibility and brand impact.
Do Not Alter
Never distort, rotate, or modify the logo proportions. Do not change colours outside approved brand palette.
Background Usage
Ensure sufficient contrast between logo and background. Use reversed logo on dark backgrounds.
Colour Accuracy
Use official brand colours only. Refer to our colour palette section for exact specifications.
File Formats
Use SVG for scalable applications. PNG for digital media. Ensure appropriate resolution for print.
Logo Application Standards
The EMS logo represents the company’s professional identity and reputation. To ensure consistency across all communications, the logo must always be used according to approved brand standards. The examples below demonstrate incorrect usage that must be avoided.
Do not modify the structure, typography, or layout of the EMS logo and supporting text.
Do not separate the EMS emblem from the company name or tagline. The logo must always appear as a complete unit.
Do not distort or stretch the logo. Always maintain the original proportions and alignment.
Colour Variations & Background Usage
The EMS logo should always be displayed in its original colour format wherever possible. The primary logo is designed for use on a white background to ensure maximum clarity, contrast, and brand consistency.
When the logo is placed on a dark background, the tagline may be reproduced in solid white to maintain legibility. Use of any fully white or recoloured versions of the logo is not permitted unless formally approved. Incorrect colour applications can weaken brand recognition and must be avoided.
The primary EMS logo is the official and most widely used brand mark, designed to maintain strong recognition and consistency across all communications.
Do not change the consistency of the EMS logo. The logo must always be used in its original design, proportions, colours, and layout to preserve brand recognition and professionalism.
Brand Colours
Our brand colour palette reflects the professional and reliable nature of EMS UK Ltd. Use these colours consistently across all brand materials.
Maroon
HEX: #7C1D1D
RGB: 124, 29, 29
Black
HEX: #0A0A0A
RGB: 10, 10, 10
Cream
HEX: #F4F1ED
RGB: 244, 241, 237
Accent Gold
HEX: #D4AF37
RGB: 212, 175, 55
Need Assistance?
If you require additional brand assets, have questions about usage, or need custom formats, please don’t hesitate to contact our team.